You own a small, fledgling retail store and you want to grow and expand so you can reach more customers, bring more sales, and adapt to the ever-changing demands of modern consumers.
Take advantage of the latest innovations in commerce and technology so you can keep up with the demands of modern consumers while building a strong brand and community.
Keep up with the latest innovations and trends in commerce and technology.
Consumers are trendsetters. They dictate and influence the future of commerce and shopping. As more consumers prefer to use technology to enhance their shopping experience, you need to keep up as a store owner.
If you truly want to meet and even exceed the demands of your modern customers, you need to level up your skills and knowledge about the latest trends in commerce and technology. The last thing a customer would want is buying from a store that still uses pre-internet processes and technology.
Use technology to your advantage.
Imagine that you are a customer and you saw a Facebook ad about a particular shoe store. You visited their Facebook Page and browsed their cool shoe collection. You saw that they are hundreds of miles away from your place, but you really wanted to buy a pair of shoes.
You checked the About section of their Facebook Page and you saw that they don’t have a website and the only way for you to buy a pair of shoes is by sending them a message. You did and you received a response after 7 days.
To your surprise, the store owner is asking you to pay for a pair of shoes by sending your payment through remittance centers.
Not a good shopping experience, right?
Take advantage of the latest innovations that will make your store keep up with the latest trends in commerce. Use commerce SaaS (Software-as-a-Service) like Shopify, BigCommerce or WooCommerce so you can sell online and in-person, accept online payments and manage shipping transactions automatically.
This will allow your customers to purchase your products directly from your website without a need to send tons of messages just to make a purchase transaction and visit remittance centers or banks just to make a payment.
Use social media to build a strong brand and community.
Social media is a great tool for you to build a strong brand and community. Observe carefully and you will still see a number of stores not utilizing social media to their advantage. Don’t make the same mistake.
Set up a professional-looking Facebook Page and other social networks that your customers are using. Utilize Twitter and see what your customers are saying about your brand. Use Instagram & Pinterest to show off your products, share behind-the-scenes operations of your company, and post a customer testimonial that will increase your customers’ trust in your store.
Level up the overall quality of your customers’ shopping experience.
Putting it all together, you need to use technology to your advantage and use it to increase the overall experience of your customers when they are shopping in your store. Use SaaS so you can sell both online and in-person. Utilize social media so you can build a strong brand and a growing community.
There are tons of retail stores who closed their doors because they failed to adapt to the ever-changing trend of commerce and how consumers prefer to shop for their favorite products and services.